Wednesday, June 25, 2025

I Tracked Weather for 527 Workshops. Don't Judge Me.

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My wife found my weather spreadsheet at 2 AM on a Saturday. "Honey... why do you have a file called 'Workshop Weather Patterns Fina...
Monday, June 16, 2025

The Spreadsheet That Almost Ended Our Partnership

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It was 11 PM on a Wednesday. My business partner and I were in our conference room, and things were getting heated. "This is insane,...
Friday, June 6, 2025

The Phone Call That Made Me Angry Enough to Change an Industry

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 I don't get angry often. But last Tuesday at 4:17 PM, I got furious. Dr. Sarah was on the phone, and I could hear her trying not to cry...
Thursday, June 5, 2025

The Text That Made Me Create Our "Until It Pays" Guarantee

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It was 11:47 PM on a Tuesday when I got the text that changed everything. "Garry, I need to cancel tomorrow's call. I can't jus...
Friday, May 30, 2025

The Phone Call That Made Me Create a Workshop Readiness Test

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 Last Thursday, I got two phone calls that made me completely rethink how we help practices launch patient workshops. Call #1: The Heartbrea...
Wednesday, May 28, 2025

When Your $100K Medical RF/IPL Device Becomes a Culture-Changing Machine

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Last week, I got a call that completely changed how I think about patient workshops. It wasn't about the metrics (though a 40-60% conver...
Friday, May 16, 2025

The Economics of Patient Workshops vs. Traditional Lead Generation: A 3-5X ROI Difference

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 If you've invested in RF/IPL technology for your optometry or ophthalmology practice, you're likely all too familiar with that subs...